Tina Knowles & SirDavis Bring ‘Cowboy Carter’ Energy to New York at Exclusive Brand Party

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With the Cowboy Carter tour officially underway, music megastar Beyoncé officially kicked off her epic 5-night run at New Jersey’s MetLife Stadium last night, so it’s only right that her whisky brand SirDavis kicked off in equally grand fashion!

Hosted in New York, the SirDavis Cowboy Carter Kick Off Party brought out dancers, creatives and industry insiders for a night that felt like a glam, whisky-soaked fever dream in the best way. Think cowboy hats, fringe, and full-out choreography. The kind of energy you can’t fake and definitely can’t replicate.

Tina Knowles made a surprise appearance, stepping behind the bar to pour drinks like a woman who knows how to command a room and raise a global icon. It was a moment equal parts elegance, legacy, and excitement. She greeted guests, posed for photos, and reminded everyone why the Knowles name holds weight far beyond the stage!

SirDavis flowed all night, served straight and as the “Honey Bee,” a dangerously easy-to-drink cocktail that felt tailor-made for a rooftop summer — and a night at a Beyoncé concert. (Yes, we got the recipe for you, just keep scrolling!)

If you weren’t in the room, we’ve got the next best thing: a full photo gallery that captures the incredible dancers, the lights at their peak and Tina pouring drinks behind the bar. You’ll feel the music and the energy radiating through the screen!

And before you head to the Cowboy Carter concert (tickets are on sale now), here’s the recipe to the “Honey Bee” SirDavis cocktail to get you right in the mood! It simple, effective, and absolutely delicious!

“Honey Bee” Recipe:

  • SirDavis American Whisky
  • Lemon juice
  • Honey syrup

SirDavis is available to purchase here!

Images by Christos Katsiaouni & Cécile Boko, courtesy of SirDavis & Parkwood Entertainment. This post originally appeared on Gold Envelope‘s sister site, Don’t Watch Me, Watch TV.

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